Episode 0027: Generac: Where is Generac competitively strong and weak, and how has it gained market share?

For at least a decade, Generac’s strategy has been to leverage off of its clear leadership in the home standby generator market to establish market share in portable generators, power washers, and commercial & industrial standby electricity generation markets. How successful has it been? How profitable can these adjacencies be? What other companies have done well? What has happened to the poorer performers in the marketplace?